Trade Marketing Manager

TRADE MARKETING MANAGER – UK

Wahl are a global leader in the manufacturing of professional barbering, hairdressing and animal grooming electricals.

If you are a dynamic marketing professional with a passion for professional barbering, hairdressing and animal grooming, then we have an opportunity for a results-driven individual to join our sales and marketing team.

Reporting to the Senior Trade Marketing Manager – Western Europe, this role will be responsible for driving growth by increasing brand and product visibility through online and in-store activations with key retailers in the UK. This position will work closely with the UK Sales Manager and collaborate with the wider EMEA trade marketing team.

Skills and Experience

Experience: A minimum of 3 years of experience in trade marketing or a similar role within the personal care or beauty industry.

Results-Driven: Experience of driving growth at trade level and passionate about professional personal care.
Skilled Negotiator: Track record of securing best brand and product coverage with retailer through negotiation.
Social Media: Experience activating with retailers across organic and paid media.
Excellent Communicator: Creates and maintains strong relationships with key internal and external stakeholders.
Collaborates: Works across multiple departments to develop and deliver trade marketing plans in the UK and EMEA teams.
Analytical: Ability to analyse market data and derive actionable insights to inform marketing strategies.

Key Responsibilities and tasks will include:

Product Promotion: Design and deliver product promotional campaigns, including omni-channel online activations, in-store displays and point-of-sale materials to increase product visibility and sales.
Product Launch: Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer’s marketing mix to ensure maximum brand coverage and sales.
Retailer Relationship Management: Build and maintain strong relationships with key retailers to ensure successful collaboration and product placement.
Event Management: Responsible for managing exhibitions, trade events/fairs and education events.
Budget Management: Manage the trade marketing budget for the UK.
Reporting: Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives.
Insights: Identify retailer and specific end-user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.

Hours: 37.5 hours per week – Monday to Friday 8:30am – 5:00pm

Location: Sterling House, Clipper Close, Ramsgate, CT12 5GG

This is a hybrid position, with at least 2 days in the office per week, and travel required to customers around the UK.

Applications including a CV should be sent to T. Foster ([email protected]).